Entrepreneurship opportunities: ACSM's fitness trends evaluation

Antonio Jesús Sánchez-Oliver, Jerónimo García-Fernández, Moises Grimaldi-Puyana, Adrián Feria-Madueño

Abstract


The number of entrepreneurs related to physical activity and sport is increasing. To know the trends of the market can help discover or create opportunities to undertake, to direct or to extend business in any managerial environment. The present study aims to analyze and compare the different TRAFDs studied annually and for 11 years by the American University of Sports Medicine, to guide and inform the possible ways to undertake physical activity and sport. For this, an individual and collective analysis of the results obtained in the 11 surveys carried out by ACSM throughout the world has been carried out since 2006. The results of these annual studies can help professionals, companies involved with physical activity and sport to make some decisions regarding training, investment, research or entrepreneurship, which is an important factor for future growth and development. Knowing TRAFD, it is evolution and how they have affected can be very useful to establish possible scenarios of entrepreneurship in physical activity and sport

Keywords


Opportunity; Trend; Physical Activity; Sport

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References


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