Moving slowly towards experimentation in sport management and marketing research

Ferran Calabuig-Moreno

Abstract


This editorial aims to emphasize the need for research in sports management and marketing to move towards experimental designs. For them, a reflection is made on the difficulties of adopting these designs and the five leading journals indexed in the Web of Science are also analysed. This analysis focuses on the number of articles published up to 2019 with experimental designs. It is concluded that with research results derived from experimental designs it is possible to increase the probability of publishing in the five major journals.

Keywords


sport management; sport marketing; experiment; research designs

Full Text:

PDF

References


Ko, Y. J., & Lee, J. S. (2018). Guest Editor's Introduction: Experimental Research in Sport Consumer Behavior. Sport Marketing Quarterly, 27(4), 218-220.

Podsakoff, P. M. & Dalton, D. R. (1987). Research Methodology in Organizational Studies. Journal of Management, 13(2), 419-441.


Refbacks

  • There are currently no refbacks.