The sense of community as a precursor to sports volunteering. The Chinese Open 500 case

Runyuan Jia, Juan Antonio Sánchez-Sáez, María José Maciá-Andreu, Ana Mª Gallardo-Guerrero, Francisco Segado-Segado

Abstract


In the sport event sector, volunteers are an important part of the social capital and an important part of the human resources and come to be seen as central to the success of any activity in which they are involved. The sense of community as a positive emotion can be affected by the volunteering experience and influence the future purpose of sport volunteers. The aim of this research was to find out what the impact of China Open 500 sports volunteers' sense of community was on their future intention to volunteer. The method of data collection was a face-to-face survey in the Chinese city of Beijing (n=353). Factor analyses of the proposed scale measuring perceived sense of community yielded six factors, with almost all of the loadings above 0.5 - Administrative Consideration, Common Interests, Fairness of Administrative Decisions, Leadership Opportunities, Social Spaces and Competitiveness. The knowledge of sport managers of the volunteers' sense of community helps to achieve greater volunteer loyalty

Keywords


Sports volunteering; sports events; corporate social responsibility; stakeholders; sense of community

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References


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