Television audience for the Formula 1 World Championship: An analysis of the competition among channels

Plácido Rodríguez-Guerrero, Levi Pérez-Carcedo

Abstract


Previous studies on the determinants of television demand for the Formula 1 World Championship have basically focused on the effects of uncertainty of outcome on the size of television audience. This work aims to consider the effects generated on this demand by the competition among television channels that simultaneously broadcast the same event (F1 Grand Prize) for a certain jurisdiction. The conclusions reached show an uncertain result in terms of audience size of the predominance of one channel over another. It is also questioned whether reselling of the television rights is a profitable policy. Finally, factors inherent to a particular television channel or belonging to a specific jurisdiction should also be considered in the context of these studies.

Keywords


Demand; television; television rights; share; Formula 1

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References


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